SOCIAL
IMPROVE OUR SOCIAL FOOTPRINT
We have always taken care of our athletes. Today we go further: we take care of our community.
We have always placed great importance on engaging with our local communities, it’s at the heart of the arena brand, and we encourage our teams across the world to support those in need through diverse, innovative initiatives.
While our donations to these initiatives typically include products and financial support, we also strive to have a presence when events take place, with members of staff volunteering their time, and elite team athletes doing the same to inspire youngsters.
Our efforts do not focus on specific areas of need, but cover the spectrum of communities experiencing difficulty and confronting daily challenges, as these examples from the past few years illustrate:
Developed unique product collections to raise money during Breast Cancer Awareness month, supporting a number of Breast Cancer awareness organizations.Participated in special swim weeks in Germany, which featured lessons, learning, fun and games for socially disadvantaged and disabled children.Donated swimming products for initiatives conducted in Italy by a Non-Profit Organization, supporting those who live in situations of social fragility or emergency situations.Donated to relief organizations after the devastating 2023 floods in Marche (the Italian region of our headquarters), distributed much-needed clothing from our stock of tracksuits, sweatshirts, t-shirts and shorts, and adopted a local swimming club affected by the floods through arena garments donation.Since 1973, arena has prioritized strong connections with the most important swimming and watersports federations around the world, from grass roots to Olympic and Paralympic support. National Federations play a critical and active role in the development of both amateur and elite watersports.
We share their goal to grow watersports, increasing inclusivity and diversity and using sport as a driver for social wellbeing. We share their commitment to make the water accessible for people to relax, train and compete.
