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                                            [content_name] => PRIMERAS D&Eacute;CADAS, LAS INNOVACIONES.
                                            [content_title] => PRIMERAS D&Eacute;CADAS, LAS INNOVACIONES.
                                            [content_text] => La marca arena fue creada por el visionario de los deportes Horst Dassler, hijo del fundador y presidente de Adidas Francia. Durante los Juegos Ol&iacute;mpicos de verano de 1972, Dassler estaba presente en la piscina cuando Mark Spitz gan&oacute; sus hist&oacute;ricas 7 medallas. Dassler, junto con el resto del mundo, se qued&oacute; asombrado porque no solo fue Spitz el primer atleta en ganar 7 medallas de oro en una Olimpiada, sino que tambi&eacute;n al mismo tiempo estableci&oacute; 7 nuevos records mundiales. Dassler inmediatamente empez&oacute; a hacer planes para crear una compa&ntilde;&iacute;a dedicada a los deportes acu&aacute;ticos y cre&oacute; la nueva marca de nataci&oacute;n conocida hoy en d&iacute;a como arena.
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                                            [content_name] => En 1973, justo un a&ntilde;o despu&eacute;s de
                                            [content_title] => En 1973, justo un a&ntilde;o despu&eacute;s de
                                            [content_text] => En 1973, justo un a&ntilde;o despu&eacute;s de los Juegos, arena lanz&oacute; su primera l&iacute;nea de ba&ntilde;adores de competici&oacute;n con la introducci&oacute;n de Skinfit&reg;. Skinfit fue conocido en la industria como una &ldquo;perla tecnol&oacute;gica.&rdquo; El nuevo material ultra-ligero pesaba solamente 180 gramos y estaba dise&ntilde;ado para adherirse al cuerpo del nadador como una &ldquo;segunda piel.&rdquo;
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                                            [content_name] => Al a&ntilde;o siguiente,
                                            [content_title] => Al a&ntilde;o siguiente,
                                            [content_text] => Al a&ntilde;o siguiente, arena firm&oacute; el primer contrato de patrocinio femenino con la nadadora australiana Shane Gould. Gould fue la &ldquo;Spitz Femenina&rdquo; de los Juegos de Munich de 1972, al ganar 5 medallas ol&iacute;mpicas individuales. Trabajando en colaboraci&oacute;n con Gould, en 1974 arena desarroll&oacute; la colecci&oacute;n de ba&ntilde;adores de mujer Shane Gould.
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                                            [content_name] => Dassler sab&iacute;a que el patrocinio
                                            [content_title] => Dassler sab&iacute;a que el patrocinio
                                            [content_text] => Dassler sab&iacute;a que el patrocinio deportivo era la clave para el &eacute;xito de la marca, por lo tanto, como preparaci&oacute;n para los siguientes Juegos Ol&iacute;mpicos, arena comenz&oacute; a firmar con otros atletas individuales, quienes pod&iacute;an dar respuestas acerca del dise&ntilde;o y desarrollo de los nuevos productos y adem&aacute;s, al mismo tiempo, generar expectaci&oacute;n por los deportes acu&aacute;ticos. En 1976, los atletas y productos arena estaban listos para los Juegos Ol&iacute;mpicos de Montreal. Entre los miembros del equipo original arena Elite Team hab&iacute;a campeones mundiales como Mark Spitz (USA), Novella Calligaris (ITA), Steve Furniss (USA), David Wilke (UK), Shirley Babashoff (USA), Gary Hall (USA), Klaus Dibiasi (ITA), Ulrika Knape (SWE) y Maxine &ldquo;Miki&rdquo; King (USA). El arena Elite Team fue equipado con la primera l&iacute;nea de gorros y gafas de nataci&oacute;n arena dise&ntilde;adas espec&iacute;ficamente para cubrir las necesidades de los competidores de alto nivel. El duro trabajo tanto por parte de los atletas como por parte de arena para preparar los Juegos Ol&iacute;mpicos de Montreal vali&oacute; la pena y el arena Elite Team gan&oacute; la incre&iacute;ble cifra de 44 medallas ol&iacute;mpicas. Dos a&ntilde;os despu&eacute;s, en los Campeonatos Mundiales de Berl&iacute;n Occidental, los atletas que utilizaron productos arena ganaron un total de 62 medallas, casi el 75% del total del medallero y rompieron 9 records mundiales. Los miembros del equipo original establecieron un total de 83 records mundiales.
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                                            [content_name] => LOS A&Ntilde;OS 80. LIBERTAD DE ESTILO.
                                            [content_title] => LOS A&Ntilde;OS 80. LIBERTAD DE ESTILO.
                                            [content_text] => Acostumbrados a ser los primeros, en 1980 arena introdujo Flyback&reg;. Flyback fue el primer ba&ntilde;ador de competici&oacute;n a nivel mundial dise&ntilde;ado con tirantes finos para crear aperturas de hombros mayores y espalda m&aacute;s abierta para dar a los atletas una gama completa para el movimiento de la parte superior del cuerpo. Hasta el d&iacute;a de hoy, muchas nadadoras y saltadoras todav&iacute;a prefieren la libertad de movimientos que proporciona Flyback, por lo que el dise&ntilde;o de este popular ba&ntilde;ador se ha actualizado y est&aacute; representado en nuestra colecci&oacute;n actual.
<p>En los Juegos Ol&iacute;mpicos de Seul de 1988, el m&aacute;s reciente miembro del arena Elite Team Matt Biondi se convirti&oacute; en el segundo nadador en ganar 7 medallas en una Olimpiada. Cerca de igualar del record de medallas de Spitz, 5 de las 7 medallas de Biondi fueron de oro y 4 de ellas fueron ganadas con tiempos de record mundial. Fue el primer hombre en nadar los 100 m libres por debajo de 49 segundos, y tambi&eacute;n podemos hacer referencia a Biondi como el 3 veces Ol&iacute;mpico, 11 veces medallista Ol&iacute;mpico, 24 veces campe&oacute;n nacional y poseedor del record mundial de los EE.UU. &Eacute;l es ahora miembro del Sal&oacute;n de la Fama ol&iacute;mpico de los EE.UU y del Sal&oacute;n de la Fama de Nataci&oacute;n Internacional.</p>
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                                            [content_title] => LOS A&Ntilde;OS 90. HACIA EL NUEVO MILENIO, ARENA SE VUELVE GLOBAL.
                                            [content_text] => A principios de los 90, arena estaba preparada para lanzar otro avance tecnol?gico significativo: AquaRacer&reg;. AquaRacer se dise?? para hacer que los nadadores se deslizasen a trav?s del agua gracias a su acabado extra suave y a su ajuste excepcional con la m?xima libertad de movimiento. En 1997, el equipo de Dise?o y Desarrollo de arena lo consigui? de nuevo y dej? a todo el mundo sin palabras con el lanzamiento de X-Flat&reg;, un material que era incluso m?s fino, m?s suave y m?s ligero que AquaRacer. Siendo un 25% m?s ligero de peso que cualquier otro material utilizado para productos de competici?n, X-Flat fue la antesala a lo que iba a venir en el a?o 2000. Al mismo tiempo, el arena Elite Team continu? reclutando nuevos talentos de la nataci?n que iban a convertirse en campeones mundiales hist?ricos. Entre sus miembros estaban talentos como Alexander Popov y Franziska van Almsick, dos de los nadadores dominantes del panorama mundial de los a?os 90.
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<div class="supplyblock1 block margenTop ">
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      <h1 class="arenaenvblocktitle">SOCIAL</h1>
      <h2 class="arenaenvblockstitle">NUESTRO IMPACTO POSITIVO EN LA SOCIEDAD</h2>
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   <img src="/images/responsibility/arena-2023-responsibility-social-header.jpg" class="deska" />
   <img src="/images/responsibility/mw767/arena-2023-responsibility-social-header-mw767.jpg" class="deskm" />
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<div class="arenaenvblock2 mainenvblock">
   <div class="arenaenvblock2content"><p>Siempre hemos cuidado a nuestros deportistas. Hoy vamos más lejos: pensamos en toda una comunidad.</p>   </div>
</div>


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   <div class="arenaenvblock5accordiontitle"><h2>APOYO A LAS COMUNIDADES LOCALES</h2><i class="material-icons">arrow_forward</i></div>
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         <div class="arenaenvblock5accordionblocktablelfstitle"><p>Siempre hemos dado una gran importancia a entrar en contacto con las comunidades que nos rodean. Este principio está en el núcleo mismo de la marca arena e incentivamos constantemente a nuestros equipos en todo el mundo a respaldarlo con iniciativas innovadoras. </p><p>Aunque solemos realizar nuestras donaciones en forma de apoyo financiero y donando productos, la idea es estar presentes en los eventos con miembros del equipo que participan como voluntarios y deportistas de élite que sirven de modelo y motivación para los más jóvenes. </p><p>Nuestros esfuerzos no se centran en ningún área particular, sino que buscan prestar apoyo a las comunidades en la variedad de retos que enfrentan en su vida diaria, como demuestran los siguientes ejemplos:</p></div>
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            <li><img class="littleleaf" src="/images/responsibility/pointer-ul-icon@2x.png" />Desarrollo de colecciones de productos para recaudar fondos durante el mes de concienciación sobre el cáncer de mama, apoyando a varias organizaciones que desarrollan esa labor.</li>
            <li><img class="littleleaf" src="/images/responsibility/pointer-ul-icon@2x.png" />Participación en las semanas especiales dedicadas a la natación en Alemania, con lecciones específicas, aprendizaje, diversión y juegos para niños de grupos desfavorecidos o con discapacidades.</li>
            <li><img class="littleleaf" src="/images/responsibility/pointer-ul-icon@2x.png" />Donación de productos de natación para iniciativas desarrolladas en Italia por una oenegé en apoyo de personas que viven en situaciones de exclusión o emergencia.</li>
			<li><img class="littleleaf" src="/images/responsibility/pointer-ul-icon@2x.png" />Donación a organizaciones humanitarias tras las devastadoras inundaciones de 2023 en Marche (la región italiana donde se encuentra nuestra sede). Se distribuyó la ropa que hacía falta en el momento utilizando nuestras existencias de chándales, sudaderas, camisetas y pantalones, además de proveer de material de la marca arena a un club local afectado por la situación de emergencia.</li>
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   <div class="arenaenvblock5accordiontitle"><h2>EL APOYO A LAS FEDERACIONES NACIONALES</h2><i class="material-icons">arrow_forward</i></div>
   <div class="arenaenvblock7accordioncontent">
      <div class="arenaenvblock7accordioncontent1"><p>Desde 1973, arena ha dado prioridad a sus relaciones con las federaciones de natación y deportes acuáticos más importantes del mundo, desde los aficionados hasta el nivel olímpico y paralímpico. Las federaciones locales tienen una influencia decisiva en el desarrollo del deporte tanto amateur como profesional. </p><p>Con todos ellos compartimos el objetivo de hacer crecer a los deportes acuáticos, siempre celebrando la diversidad y usando el deporte para el desarrollo social y el bienestar. De la misma forma, compartimos con ellos el compromiso de que el agua sea un medio accesible para todos, y donde poder divertirse, entrenar y competir.</p> </div>
      
     
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<div class="arenaenvblock8 arenamtop110"> <h2>DESCUBRE MÁS SOBRE NUESTRO ENFOQUE RESPONSABLE EN: </h2></div>
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      <div class="arenaenvblock9lftitle">MEDIO AMBIENTE</div>
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      <div class="arenaenvblock9rgtitle">GOVERNANCE</div>
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