PURPOSE
Our goal is to improve the quality of life for all by promoting and enabling an active lifestyle, in and by the water.
MISSION
Born of our passion for sports, our innovation, and italian design, every last detail of our products is conceived to offer the most rewarding user experience in terms of performance, style, comfort and fit.
OUR VALUES
AUTHENTICITY
Our deep connection to water and sport compels us to be transparent in our relationships, focusing on the future and respecting our past.
RESPONSIBILITY
We are conscious of our impact and will continue to invest – in our people and our planet.
INNOVATION
At arena we live for sport. It drives us, it inspires us and we understand how to win at the highest level. We use this insight to foster innovation across our company as we strive to change the future of our industry.
PASSION
We are passionate about our brand, our team and our sport. We believe in energy and enthusiasm for life and work.
OUR HISTORY
HISTORY
A WINNING LEGACY
Horst Dassler was witness to history in the making. The legendary swimmer Marc Spitz won 7 gold medals in a single Olympic games, making Spitz the most decorated athlete in Olympic history. This incredible feat inspired Dassler – a visionary entrepreneur – to create a line of swimwear dedicated to the world’s best swimmers. Thus, arena was born.
