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                                            [content_name] => PREMI&Egrave;RE D&Eacute;CENNIE, LES INNOVATIONS.
                                            [content_title] => PREMI&Egrave;RE D&Eacute;CENNIE, LES INNOVATIONS.
                                            [content_text] => Quand Horst Dassler (fils du fondateur d&rsquo;Adidas) cr&eacute;e la marque arena en 1973, c&rsquo;est un visionnaire. Inspir&eacute; par les performances de Mark Spitz aux Jeux Olympiques de Munich en 1973, Dassler entrevoit davantage que la cr&eacute;ation d&rsquo;une nouvelle marque de maillots de bain. Il ambitionne de fonder un nouveau type d&rsquo;entreprise, bas&eacute;e sur les attentes des nageurs et sur la technologie n&eacute;cessaire pour maximiser leurs performances.
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                                            [content_name] => La premi&egrave;re mati&egrave;re i
                                            [content_title] => La premi&egrave;re mati&egrave;re i
                                            [content_text] => La premi&egrave;re mati&egrave;re illustre les intentions de Dassler: le Skinfit&reg;, une perle technologique, un nouveau tissu ultra l&eacute;ger pesant 18 grammes, con&ccedil;u pour &eacute;pouser le corps du nageur comme une seconde peau.
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                                            [content_name] => En 1976,
                                            [content_title] => En 1976,
                                            [content_text] => En 1976, arena lance sa premi&egrave;re ligne de bonnet de bain et de lunettes de comp&eacute;tition.
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                                            [content_name] => Cette m&ecirc;me ann&eacute;e
                                            [content_title] => Cette m&ecirc;me ann&eacute;e
                                            [content_text] => Cette m&ecirc;me ann&eacute;e, le &laquo;Team arena&raquo; voit le jour, groupe de 10 champions (Mark Spitz (USA), Novella Calligaris (ITA), Gary Hall (USA)&hellip;) appel&eacute;s &agrave; populariser la natation partout dans le monde. Ils raflent 44 m&eacute;dailles olympiques &agrave; Montr&eacute;al! Deux ans plus tard aux Mondiaux de Berlin, lorsque Dassler &eacute;tend sa strat&eacute;gie de sponsoring &agrave; certaines &eacute;quipes nationales, la marque aux trois diamants remporte 62 m&eacute;dailles et bat 9 records du monde.
<p>Lors des premiers championnats du monde la m&ecirc;me ann&eacute;e, la premi&egrave;re ligne de maillot de bain homme arena est en Skinfit&reg;, une perle de technologie r&eacute;volutionnaire ultra-l&eacute;g&egrave;re (18g). arena devient le partenaire privil&eacute;gi&eacute; de la Natation en France.</p>
<p>Le point d&rsquo;orgue de cette premi&egrave;re d&eacute;cennie d&rsquo;innovations r&eacute;side dans le lancement d&rsquo;un second produit r&eacute;volutionnaire, destin&eacute; aux femmes, le Flyback&reg;. Introduit lors des Jeux Olympiques de Moscou en 1980, c&rsquo;est le premier maillot de bain f&eacute;minin compos&eacute; de fines bretelles et d&rsquo;un dos ouvert, coupe destin&eacute;e &agrave; augmenter l&rsquo;amplitude des mouvements du haut du corps tout en optimisant l&rsquo;&eacute;coulement de l&rsquo;eau sur le corps.</p>
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                                            [content_title] => ANN&Eacute;ES 80. LIBERT&Eacute; DANS LES LIGNES, STYLE DANS LES VAGUES.
                                            [content_text] => Alors qu&rsquo;arena rentre dans sa 2e d&eacute;cennie d&rsquo;existence, la marque lance sa premi&egrave;re collection beachwear. Le savoir-faire technique se m&ecirc;le au sens du style italien pour offrir aux amoureux des sports d&rsquo;eau de nouvelles cr&eacute;ations sportswear d&rsquo;une grande qualit&eacute;. Sur le front de la comp&eacute;tition, les membres du Team Elite arena s&rsquo;illustrent aux Jeux Olympiques de S&eacute;oul en 1988. Matt Biondi, membre du Team, devient le second nageur (apr&egrave;s Mark Spitz) &agrave; gagner 7 m&eacute;dailles, dont 5 d&rsquo;or et 4 associ&eacute;es &agrave; un record du monde. La technique suit la performance et les ann&eacute;es 90 voient le lancement de l&rsquo;avant-gardiste AquaRacer&reg;, mati&egrave;re qui allie performance et confort donnant aux nageurs la sensation unique de glisser sur l&rsquo;eau. Des m&eacute;thodes de fabrication innovantes combin&eacute;es &agrave; un pourcentage accru de lycra procurent une sensation de libert&eacute; in&eacute;gal&eacute;e &agrave; l&rsquo;&eacute;poque.
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                                            [content_title] => ANN&Eacute;ES 90. PLONG&Eacute;E DANS LE NOUVEAU MILL&Eacute;NAIRE, ARENA SE MONDIALISE.
                                            [content_text] => Alors que la soci&eacute;t&eacute; de l&rsquo;information explose avec Internet, deux innovations mati&egrave;res changent la vie des nageurs. Le Waternity&reg; r&eacute;ussit l&rsquo;&eacute;quilibre subtil entre dur&eacute;e de vie et &eacute;lasticit&eacute;. Le Waterfeel&reg;, garantit douceur exceptionnelle et &eacute;lasticit&eacute;. C&ocirc;t&eacute; comp&eacute;tition, les investissements en recherche et d&eacute;veloppement d&eacute;bouchent en 1997 sur la cr&eacute;ation du X-Flat&reg;, mati&egrave;re plus fine, plus lisse et 20% plus l&eacute;g&egrave;re que son pr&eacute;d&eacute;cesseur. Cette innovation attire l&rsquo;attention des meilleurs nageurs mondiaux et le Team Elite arena int&egrave;gre des champions olympiques et mondiaux comme le russe Alexander Popov et l&rsquo;allemande Franziska van Almsick. Mais ce n&rsquo;est pas seulement le monde qui &eacute;volue, la nage elle aussi conna&icirc;t une mutation profonde avec l&rsquo;av&egrave;nement de la combinaison int&eacute;grale. arena r&eacute;pond &agrave; ce changement mondial avec la 1&egrave;re Powerskin, mise au point par Michel Joseph, l&rsquo;expert textile d&rsquo;Horst Dassler. Introduite juste avant les Jeux Olympiques de Sydney, la technologie Powerskin devient le mati&egrave;re phare d&rsquo;une nouvelle g&eacute;n&eacute;ration de combinaisons int&eacute;grales port&eacute;es par les meilleurs nageurs du monde.
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   <div class="arenaenvblock"><h2 class="arenaenvblockstitle">FLIP TURN</h2>
      <h1 class="arenaenvblocktitle">ACCELERATING OUR SUSTAINABILITY EVOLUTION JOURNEY.</h1>
      
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.arenaenvblock5accordiontitle:hover i{position:absolute;right:0;top:0;font-size:30px;color:#02274e;transition:all .5s;cursor:pointer}
.arenaenvblock5accordiontitle h2 {
	font-size: 22px;
}
.arenaenvblock5accordiontitle:hover i{transform:rotate(0deg);
	transform: rotate(0deg);
}
.arenaenvblock5accordiontitle i.aropened{color:#009fc1;transform:rotate(90deg)}
}

@media screen and (max-width: 767px) {
	.block h2 {margin-bottom:0;}
	.arenasusblock {line-height:80px;padding:35px 0;}
	.arenasusblocktitle, .arenasusblockcta, .arenasusblockcontentyear {display: block;}
	.arenasusblocktitle {margin-bottom:30px;}
	.arenasusblockcontentyear {margin-bottom:8px;}
	.arenasusblockcta {text-align:left;}
	.arenasusblockctabutton a {padding: 16px 40px;}
.arenaenvblock{bottom:30px;top:auto;transform:none;text-align:left;}
.arenaenvblockstitle{font-size:32px!important}
.arenaenvblock2{padding:45px 0}
.arenaenvblock2content p{font-size:22px}
.arenaenvblock5accordiontitle i{font-size:28px}
.arenaenvblock5accordiontitle i:hover{font-size:28px}
.arenaenvblock5accordiontitle:hover i{position:absolute;right:0;top:0;font-size:28px;transform:rotate(90deg);color:#009fc1}
.arenaenvblock5accordionblocktablelf{display:block;width:100%;padding-right:0;padding-bottom:35px}
.arenaenvblock5accordionblocktablerg{display:block;width:100%;padding-right:0;padding-bottom:35px}
.arenaenvblock5accordiontitle h2{font-size:22px}
.arenaenvblock5accordionblocktablergtitlecustom7lftitle1{font-size:60px}
.arenaenvblock9rgtitle,.arenaenvblock9lftitle{font-size:32px}
.arenaenvblock9rg,.arenaenvblock9lf{display:block;width:100%;overflow:hidden;position:relative;cursor:pointer;margin-bottom:10px}
.arenaenvblock8 h2{font-size:26px;}
/* fix for strange behaviour on mobile */
.arenaenvblock5accordiontitle:hover h2{font-family:'Oswald',sans-serif;font-weight:500;font-size:22px;line-height:1.2;color:#02274e!important;letter-spacing:2px;padding-bottom:30px;border-bottom:1px solid #99adb8;}
.arenaenvblock5accordiontitle:hover i{position:absolute;right:0;top:0;font-size:30px;color:#02274e;transition:all .5s;cursor:pointer}
.arenaenvblock5accordiontitle h2 {
	font-size: 22px;
}
.arenaenvblock5accordiontitle:hover i{transform:rotate(0deg);
	transform: rotate(0deg);
}
.arenaenvblock5accordiontitle i.aropened{color:#009fc1;transform:rotate(90deg)}

}


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