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                                            [content_name] => PRIMERAS D&Eacute;CADAS, LAS INNOVACIONES.
                                            [content_title] => PRIMERAS D&Eacute;CADAS, LAS INNOVACIONES.
                                            [content_text] => La marca arena fue creada por el visionario de los deportes Horst Dassler, hijo del fundador y presidente de Adidas Francia. Durante los Juegos Ol&iacute;mpicos de verano de 1972, Dassler estaba presente en la piscina cuando Mark Spitz gan&oacute; sus hist&oacute;ricas 7 medallas. Dassler, junto con el resto del mundo, se qued&oacute; asombrado porque no solo fue Spitz el primer atleta en ganar 7 medallas de oro en una Olimpiada, sino que tambi&eacute;n al mismo tiempo estableci&oacute; 7 nuevos records mundiales. Dassler inmediatamente empez&oacute; a hacer planes para crear una compa&ntilde;&iacute;a dedicada a los deportes acu&aacute;ticos y cre&oacute; la nueva marca de nataci&oacute;n conocida hoy en d&iacute;a como arena.
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                                            [content_name] => En 1973, justo un a&ntilde;o despu&eacute;s de
                                            [content_title] => En 1973, justo un a&ntilde;o despu&eacute;s de
                                            [content_text] => En 1973, justo un a&ntilde;o despu&eacute;s de los Juegos, arena lanz&oacute; su primera l&iacute;nea de ba&ntilde;adores de competici&oacute;n con la introducci&oacute;n de Skinfit&reg;. Skinfit fue conocido en la industria como una &ldquo;perla tecnol&oacute;gica.&rdquo; El nuevo material ultra-ligero pesaba solamente 180 gramos y estaba dise&ntilde;ado para adherirse al cuerpo del nadador como una &ldquo;segunda piel.&rdquo;
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                                            [content_name] => Al a&ntilde;o siguiente,
                                            [content_title] => Al a&ntilde;o siguiente,
                                            [content_text] => Al a&ntilde;o siguiente, arena firm&oacute; el primer contrato de patrocinio femenino con la nadadora australiana Shane Gould. Gould fue la &ldquo;Spitz Femenina&rdquo; de los Juegos de Munich de 1972, al ganar 5 medallas ol&iacute;mpicas individuales. Trabajando en colaboraci&oacute;n con Gould, en 1974 arena desarroll&oacute; la colecci&oacute;n de ba&ntilde;adores de mujer Shane Gould.
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                                            [content_name] => Dassler sab&iacute;a que el patrocinio
                                            [content_title] => Dassler sab&iacute;a que el patrocinio
                                            [content_text] => Dassler sab&iacute;a que el patrocinio deportivo era la clave para el &eacute;xito de la marca, por lo tanto, como preparaci&oacute;n para los siguientes Juegos Ol&iacute;mpicos, arena comenz&oacute; a firmar con otros atletas individuales, quienes pod&iacute;an dar respuestas acerca del dise&ntilde;o y desarrollo de los nuevos productos y adem&aacute;s, al mismo tiempo, generar expectaci&oacute;n por los deportes acu&aacute;ticos. En 1976, los atletas y productos arena estaban listos para los Juegos Ol&iacute;mpicos de Montreal. Entre los miembros del equipo original arena Elite Team hab&iacute;a campeones mundiales como Mark Spitz (USA), Novella Calligaris (ITA), Steve Furniss (USA), David Wilke (UK), Shirley Babashoff (USA), Gary Hall (USA), Klaus Dibiasi (ITA), Ulrika Knape (SWE) y Maxine &ldquo;Miki&rdquo; King (USA). El arena Elite Team fue equipado con la primera l&iacute;nea de gorros y gafas de nataci&oacute;n arena dise&ntilde;adas espec&iacute;ficamente para cubrir las necesidades de los competidores de alto nivel. El duro trabajo tanto por parte de los atletas como por parte de arena para preparar los Juegos Ol&iacute;mpicos de Montreal vali&oacute; la pena y el arena Elite Team gan&oacute; la incre&iacute;ble cifra de 44 medallas ol&iacute;mpicas. Dos a&ntilde;os despu&eacute;s, en los Campeonatos Mundiales de Berl&iacute;n Occidental, los atletas que utilizaron productos arena ganaron un total de 62 medallas, casi el 75% del total del medallero y rompieron 9 records mundiales. Los miembros del equipo original establecieron un total de 83 records mundiales.
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                                            [content_name] => LOS A&Ntilde;OS 80. LIBERTAD DE ESTILO.
                                            [content_title] => LOS A&Ntilde;OS 80. LIBERTAD DE ESTILO.
                                            [content_text] => Acostumbrados a ser los primeros, en 1980 arena introdujo Flyback&reg;. Flyback fue el primer ba&ntilde;ador de competici&oacute;n a nivel mundial dise&ntilde;ado con tirantes finos para crear aperturas de hombros mayores y espalda m&aacute;s abierta para dar a los atletas una gama completa para el movimiento de la parte superior del cuerpo. Hasta el d&iacute;a de hoy, muchas nadadoras y saltadoras todav&iacute;a prefieren la libertad de movimientos que proporciona Flyback, por lo que el dise&ntilde;o de este popular ba&ntilde;ador se ha actualizado y est&aacute; representado en nuestra colecci&oacute;n actual.
<p>En los Juegos Ol&iacute;mpicos de Seul de 1988, el m&aacute;s reciente miembro del arena Elite Team Matt Biondi se convirti&oacute; en el segundo nadador en ganar 7 medallas en una Olimpiada. Cerca de igualar del record de medallas de Spitz, 5 de las 7 medallas de Biondi fueron de oro y 4 de ellas fueron ganadas con tiempos de record mundial. Fue el primer hombre en nadar los 100 m libres por debajo de 49 segundos, y tambi&eacute;n podemos hacer referencia a Biondi como el 3 veces Ol&iacute;mpico, 11 veces medallista Ol&iacute;mpico, 24 veces campe&oacute;n nacional y poseedor del record mundial de los EE.UU. &Eacute;l es ahora miembro del Sal&oacute;n de la Fama ol&iacute;mpico de los EE.UU y del Sal&oacute;n de la Fama de Nataci&oacute;n Internacional.</p>
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                                            [content_title] => LOS A&Ntilde;OS 90. HACIA EL NUEVO MILENIO, ARENA SE VUELVE GLOBAL.
                                            [content_text] => A principios de los 90, arena estaba preparada para lanzar otro avance tecnol?gico significativo: AquaRacer&reg;. AquaRacer se dise?? para hacer que los nadadores se deslizasen a trav?s del agua gracias a su acabado extra suave y a su ajuste excepcional con la m?xima libertad de movimiento. En 1997, el equipo de Dise?o y Desarrollo de arena lo consigui? de nuevo y dej? a todo el mundo sin palabras con el lanzamiento de X-Flat&reg;, un material que era incluso m?s fino, m?s suave y m?s ligero que AquaRacer. Siendo un 25% m?s ligero de peso que cualquier otro material utilizado para productos de competici?n, X-Flat fue la antesala a lo que iba a venir en el a?o 2000. Al mismo tiempo, el arena Elite Team continu? reclutando nuevos talentos de la nataci?n que iban a convertirse en campeones mundiales hist?ricos. Entre sus miembros estaban talentos como Alexander Popov y Franziska van Almsick, dos de los nadadores dominantes del panorama mundial de los a?os 90.
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