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                            [content_title] => 1970
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                            [seo_title] => Geschichte der 70er Geschichte &ndash; &Uuml;ber arena
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                                            [content_name] => DAS ERSTE JAHRZEHNT - DIE INNOVATIONEN.
                                            [content_title] => DAS ERSTE JAHRZEHNT - DIE INNOVATIONEN.
                                            [content_text] => Die Marke arena wurde von Horst Dassler, Sportvision&auml;r, Sohn des adidas-Gr&uuml;nders und Gesch&auml;ftsf&uuml;hrer von adidas Frankreich, ins Leben gerufen. W&auml;hrend der Olympischen Sommerspiele 1972 in M&uuml;nchen sah er Mark Spitz, wie er Geschichte schrieb und 7 Goldmedaillen gewann.
<p>Zusammen mit dem Rest der Welt bestaunte er diesen Athleten, der als erster &uuml;berhaupt 7XGold w&auml;hrend nur einer Olympiade holte und gleichzeitig 7 neue Weltrekorde aufstellte. Horst Dassler war begeistert und schmiedete sofort Pl&auml;ne. Dies war die Geburtsstunde von arena.</p>
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                                            [content_name] => La premi&egrave;re mati&egrave;re
                                            [content_title] => La premi&egrave;re mati&egrave;re
                                            [content_text] => Im Jahr 1973, nur ein Jahr nach den Olympischen Spielen, brachte arena mit Skinfit&reg; die erste Wettkampf-Kollektion auf den Markt. Bei Insidern auch als &bdquo;Perle der Technologie&ldquo; bekannt. Skinfit wog lediglich 18 Gramm und umh&uuml;llte den Schwimmer &bdquo;wie eine zweite Haut&ldquo;.
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                                            [content_name] => Im darauf folgenden
                                            [content_title] => Im darauf folgenden
                                            [content_text] => Im darauf folgenden Jahr unterschrieb arena den ersten Sponsoring-Vertrag mit der australischen Schwimmerin Shane Gould, die bereits 1972 in M&uuml;nchen mit 5 Medaillen als &bdquo;weiblicher Mark Spitz&ldquo; bekannt wurde. In Zusammenarbeit mit der Schwimmerin entwickelte arena 1974 die Shane-Gould-Schwimmkollektion f&uuml;r Frauen.
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                                            [content_name] => Horst Dassler erkannte
                                            [content_title] => Horst Dassler erkannte
                                            [content_text] => Horst Dassler erkannte, dass Sport-Sponsoring der Schl&uuml;ssel zum Erfolg seiner Marke war. F&uuml;r die folgenden Olympischen Spiele nahm arena daher weitere Schwimmer unter Vertrag.<br />Die Athleten wurden aktiv in die Produktentwicklung eingebunden und waren gleichzeitig wichtige Werbebotschafter f&uuml;r arena.<br />1976 zu den Olympischen Spielen in Montreal pr&auml;sentierte sich ein bis dato einmaliges arena Eliteteam. Zu den Mitgliedern des urspr&uuml;nglichen arena-Eliteteams z&auml;hlten Gr&ouml;&szlig;en wie Mark Spitz (USA), Novella Calligaris (IT), Steve Furniss (USA), David Wilke (GB), Shirley Babashoff (USA), Gary Hall (USA), Klaus Dibiasi (IT), Ulrika Knape (SE) und Maxine &bdquo;Miki&ldquo; King (USA).<br />Die Athleten gingen mit arenas erster Badekappen- und Schwimmbrillenkollektion an den Start.
<p>Das arena-Eliteteam gewann in Montreal sage und schreibe 44 olympische Medaillen. Zwei Jahre sp&auml;ter 1978 - bei den Schwimmweltmeisterschaften in Berlin- holte das Eliteteam in arena 62 Medaillen. Damit sicherten sich arena Athleten 75 % aller Podiumspl&auml;tze und 9 Weltrekorde. Mitglieder des urspr&uuml;nglichen arena-Eliteteams stellten im Laufe ihrer weiteren Karrieren noch 83 Weltrekorde auf.</p>
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                            [content_title] => 1980
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                                            [content_name] => DIE 80er. DER STIL IM FOKUS.
                                            [content_title] => DIE 80er. DER STIL IM FOKUS.
                                            [content_text] => <p>1980 f&uuml;hrte arena den Schwimmanzug Flyback&reg; ein. Flyback&reg; war der erste Schwimmanzug mit d&uuml;nnen Tr&auml;gern. Schulterfreiheit und ein offener R&uuml;cken erlaubten wesentlich mehr Bewegungsfreiheit. Bis heute bevorzugen zahlreiche Schwimmerinnen den Flyback&reg;, der in leicht modifizierter Form immer noch angeboten wird.</p>
<p>Matt Biondi gewann 1988 in Seoul als zweiter Schwimmer der Geschichte 7 Medaillen bei Olympia. Mit 5 Goldmedaillen und 4 Weltrekorden konnte er Mark Spitz die Stirn bieten.<br />Biondi war der erste Athlet, der 100-Meter-Freistil unter 49 Sekunden schwamm. Im Laufe seiner Karriere nahm er an 3 Olympiaden und 6 Weltmeisterschaften teil, gewann insgesamt 11 Olympia-Medaillen und 6 Weltmeistertitel. Heute sind seine Erfolge in der Olympic Hall of Fame in den USA und der International Swimming Hall of Fame verewigt.</p>
<p>In den 90er Jahren brachte arena mit Aquaracer&reg; eine weitere technologische Revolution auf den Markt. Dank seiner glatten Oberfl&auml;che und einer ausgezeichneten Passform hatte Aquaracer bessere Gleiteigenschaften und erlaubte mehr Bewegungsfreiheit.</p>
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                            [content_title] => 1990
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                                            [content_name] => DIE 90er. DAS NEUE JAHRTAUSEND, ARENA AUF GLOBALEN WEGEN.
                                            [content_title] => DIE 90er. DAS NEUE JAHRTAUSEND, ARENA AUF GLOBALEN WEGEN.
                                            [content_text] => 1997 sorgte die Einf&uuml;hrung von X-Flat&reg; f&uuml;r helle Begeisterung. X-Flat&reg; war merklich d&uuml;nner, glatter und leichter als AquaRacer&reg;. Das Material war 20 % leichter als andere Wettkampfmaterialien am Markt.
<p>Dabei war X-Flat&reg; nur ein Vorgeschmack auf das, was arena f&uuml;r den Jahrtausendwechsel bereithielt. W&auml;hrend das arena Designteam an neuen Produkten arbeitete, verzeichnete das arena-Eliteteam weitere Nachwuchstalente, die sp&auml;ter zu Weltklasse-Schwimmern/innen werden sollten.<br />Zwei dieser Athleten waren Alexander Popov und Franziska van Almsick.</p>
<p>Auf der permanenten Suche nach neuen Standards gelang arena die Entwicklung von Powerskin&reg; (2000) und Powerskin&reg; X-Treme (2004).<br />Die Powerskin-Anz&uuml;ge bedecken den K&ouml;rper des Schwimmers nahezu komplett. Ihre Technologie wurde zum Ma&szlig;stab der neuen Generation an Wettkampfanz&uuml;gen.</p>
<p>Auch heute noch sind diese Anz&uuml;ge die erste Wahl f&uuml;r viele Wettkampfschwimmer.</p>
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                                            [content_name] => DIE 2000er. IM DIENSTE DER INNOVATION.
                                            [content_title] => DIE 2000er. IM DIENSTE DER INNOVATION.
                                            [content_text] => Dieses Jahrzehnt steht ganz im Zeichen technischer Innovationen. In enger Zusammenarbeit mit Spezialisten und Wissenschaftlern entwickelte arena den revolution&auml;ren Powerskin&reg; Xtreme, gefolgt vom Powerskin&reg; R-evolution in 2008. Noch innovativer war der Powerskin&reg; X-Glide, der vom Time Magazine als eine der 50 besten Erfindungen des Jahres 2009 ausgezeichnet wurde.
<p>Bei den Weltmeisterschaften 2009 in Rom bezwang Paul Biedermann im Powerskin&reg; X-Glide den Weltmeister Michael Phelps in dessen Paradedisziplin 200-Meter-Freistil, in der er zuvor 4 Jahre unbesiegt geblieben war. Kurze Zeit sp&auml;ter verbot der Internationale Schwimmverband (FINA) alle Schwimmanz&uuml;ge mit Polyurethan.</p>
<p>arena nahm die Entscheidung der FINA als sofortigen Ansporn, sich neuen Herausforderungen zu stellen und pr&auml;sentierte noch im selben Jahr Powerskin&reg; ST, XP, R-evo, R-evo+ sowie den neuen X-Glide &ndash; ohne Polyurethan.</p>
<p>2012, w&auml;hrend der Olympischen Spiele in London, gelang arena und seinen Athleten mit Powerskin&reg; Carbon-Pro ein weiterer Durchbruch.</p>
<p>Dank einer integrierten Kohlefaser-Struktur (Carbon) bietet der Anzug erstmalig eine &bdquo;intelligente Kompression&ldquo;. Ein Begriff, der seither zum festen Bestandteil des Schwimmsportvokabulars geworden ist.</p>
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.athletesupsellcta a{font-size:18px;font-weight:700;border:1px solid #00ACED;color:#fff;background:#00ACED;text-align:center;margin:0 auto 80px;padding:15px 30px;}
.athleteinforightitle{padding-top:50px;padding-bottom:0}
.borderblu{border-bottom:1px solid #009fe3;margin-top:40px;margin-bottom:20px;width:140px}
.athleteinforightitle h1{font-family:'Source Sans pro',sans serif;font-size:44px;line-height:1.1;font-weight:700;color:#fff}
.desk{display:block}
.mobile{display:none}
.paddingbottom60{padding-bottom:60px}
.athletesupsellcta a:hover{background:#fff;color:#00aced}

.onlymobile {
	display: none;
}
    
.arenavideocontainer {display:inline-block;width:100%;}

#human-first {
	margin: auto;
	max-width: 1240px;
	margin-bottom: 30px;
    display: flex;
    justify-content: center;
}

#human-first video {
	margin-top: 70px;
    width:100%;
}

@media screen and (max-width:1280px) {
.athleteinforightitle h1{font-size:32px}
.blockgrayrightsectiontitle h2,.boxmaincenterleftbelow h2,.athleteoverlaytitlebox h1{font-size:40px}
}
@media screen and (max-width:991px) {
.athleteoverlaytitlebox h1{font-size:30px}
.athletephotoleft{width:100%;display:block;position:relative}
.athleteinforightitle{padding-top:50px}
.athleteborderlb{display:block;width:100%;position:relative}
.blockgrayrightsectiontitle h2{font-size:32px}
.boxmaincenterontheleft h2,.boxmaincenterontheright h2{font-size:26px}
.athleteinforight{width:100%;display:block;background:#222221;color:#fff;margin-top:auto;}
.athleteinforightdescription{width:90%;margin:auto;max-width:100%;margin-top:0!important;position:static;padding-bottom:55px}
.athletesocial{padding-top:40px;width:90%;margin:auto}
h1,.h1,h2,.h2,h3,.h3{margin-top:0;margin-bottom:10px}
.athletephotoleft::before{content:'';border-right:1px solid #fff;left:70px;height:100%;position:absolute}
.boxmaincenterleftbelow h2{font-size:32px}
.faketable{margin:auto;position:absolute;top:0;display:table;z-index:9;left:0;right:0;width:100%}
}
@media screen and (max-width:767px) {
.onlydesk {display: none;}
.onlymobile {display: block;}
#human-first video {margin-top: 0px;}

.boxmaincenter{flex-wrap:wrap;}
.athleteoverlaytitlebox h1{font-size:26px!important}
.athletephoto h2{font-size:26px!important;padding:25px 5%;background:#000;color:#fff;}
.athletephotoleft::before{left:40px}
.athletephotoleft::after{bottom:40px}
.desk{display:none!important}
.mobile{display:block!important}
.boxmaincenterontheleft h2,.boxmaincenterontheright h2{margin-bottom:20px;font-size:22px}
.headerquickfactsborderleft,.headerquickfactsborderright{width:100%}
.boxmaincenterontheright,.boxmaincenterontheleft{display:block;width:100%;}
.boxmaincenterontheleft{padding-right:0;padding-bottom:0}
.boxmaincenterontheright{padding-left:0;padding-bottom:40px}
.boxwithupperlowerborder{width:100%;padding:0;margin:30px 0 45px;border-left:15px solid #009fe3;}
.boxmaincenterleft{border-left:0;border-right:0;}
.boxmaincenterleft img{margin:35px 0 20px 0;max-width:50px;}
.boxmaincenterright {padding-left:0;padding-bottom:30px;padding-top:0;font-size:20px;border-left:0;}
.owl-carousel{margin-top:50px;margin-bottom:0}
.boxmaincenterrightbelow{width:100%;}
.boxmaincenterleftbelow{width:100%;padding-right:0;}
.blockgraycontainer{flex-wrap:wrap;}
.blockgrayleft{display:block;width:100%;border-right:0;}
.blockgrayright{width:100%;padding:0 0 40px 0;overflow-y:hidden;height:auto;}
.blockgraycontainer::after{content:none;}
.blockgrayrightsection{padding-bottom:0px;}
.athletesupselloneproduct{width:44%;}
.athletesupsellproduct{flex-wrap:wrap;}
.athleteinforightitle h1{font-size:26px}
.athletesocialtitle{font-size:24px;text-align:center}
.athletesupselltitle h2{font-size:24px}
.blockgrayrightsectioncompetitionblocktitle{font-size:20px}
.blockgrayrightsectioncompetitionblockyearlabel{font-size:20px}
.boxmaincenterontheleft{border-right:0}
.faketable{margin:auto;position:absolute;top:0;display:table;z-index:9;left:0;right:0;width:100%;border-bottom:1px solid #fff}
.blockgrayrightsectiontitlebox{padding-top:50px;padding-bottom:25px;border-bottom:1px solid #fff;}
.blockgrayrightsectiontitlebox::after{content:none;}
.boxmaincenterwidthborder{padding:0;margin:0}
.w100border{margin-top:40px;border-bottom:1px solid #000}
.w90{width:90%;margin:auto}
.w90 h2{font-size:22px;padding-bottom:20px}
.boxmaincenterwidthborder{margin-bottom:40px}
}
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