Respecting our values is the only way of doing business sustainability and with due respect for our customers, business partners and the environment.

“Although our brand is quickly approaching its fiftieth birthday, we feel young at heart and closer than ever to the youngest portion of our consumer target. We know that they are the most sensitive to sustainability, protection of the environment and human rights, and are not willing to give up when such values are at stake. Our commitment is to work everyday to improve the situation throughout our entire community, internally but also in cooperation with our pool of partners.”

Luca Selvatici, Co-CEO arena

ETHICAL CODE

RESPECT

People are our main strength and most valuable corporate asset which is why we promote the highest moral standards to keep on improving based around respect for every single person’s individual dignity.

EQUALITY

arena does not discriminate in terms of race, sex, civil status, family situation, religious faith, politics, age, sexual preferences or geographical origin.

EQUAL OPPORTUNITIES

arena strives to attract, hire, motivate and hold onto the most talented people from all over the world, offering each and every one of them the same opportunities to grow and emerge.

PASSION

arena bases its own business operations around a passion to succeed, individual/joint input and overall excellence: these are essential and vital means for achieving its own “mission”.

COMMITMENT

arena believes in work and makes sure its staff are committed to achieving consistent and courageous personal and professional growth in the ongoing quest for the best possible business solutions.

MERITOCRACY

arena recruits, develops and promotes its own resources exclusively based on each individual’s performance ratings and based on their actual contribution to the process of creating value.

FAIRNESS, TRANSPARENCY AND EQUALITY

arena pledges to enhance the ethical values of those people who carry out their jobs properly and transparently, while firmly stigmatising those who opt for ambiguity or compromise. Creating and distributing value fairly is fundamental and is based on transparent rules.

DOWNLOAD THE ETHICAL CODE AND THE CODE OF CONDUCT